Are you using Pay Per Click(PPC) ads online to increase your leads and sales online? If you’re not you may be leaving a lot of money behind. Conventional advertising isn’t as effective as it once was. Radio, Television, Newspapers, & Direct Mail have their place, but they still aren’t as effective as PPC. Search Engines are more powerful with targeting. A person searches for one of your terms you specify in your ads and depending on the quality of your ad and how much your bid is set you will display in the search results and only pay when someone clicks the ad. This is extremely effective as it’s targeted directly to your customers, if they are looking for plumbing you know they are clicking on your ad because they already show an interest in your service. Now if you are advertising on radio, newspaper or other mediums you are throwing a net out hoping that at one point that audience will use your services when they are in dire needs. But studies consistently show search engines are being utilized more and more each year.
Why You Should Use Us To Manage Your Ads
Their are many different parts to a PPC ad that many individuals and business overlook. Doing your ads yourself may seem like it’s saving you money, but in the end it might be costing you thousands of dollars a year. Reasons to work with us include:
- Savings: If you do an ad yourself without things such as A/B split testing, click to call ads and without utilizing our Copywriting Service, you may be losing a lot of money in the long run. Certain ads convert better than others, and without consistent optimization it’s hard to see what works the best.
- Increase Sales: PPC Ads always increase leads and sales, but optimizing them to increase conversions is what leads to better sales. We can help your business to go to the next level with increasing your sales with the best optimized ads in your industry.
- Updated Reports: Our monthly reports will be able to show you your results, what we did great on and where we can make some improvements. Within PPC campaigns it’s always about updating and getting the best ads so you can increase your ROI and grow your business. Are reports are easy to read so you can feel confident in using only the best Digital Agency available.
We Consistently Beat The Competition
When we analyze our Click Through Rate(CTR) which is the amount of times an ad has been seen divided by amount of clicks, measured against the competition we beat the competition by 1% to 1.5%, which is a big difference. Also we see our Cost Per Click or CPC on both Google and Bing being a lot less, which saves you money while increasing your ROI.
One of the biggest concerns we see is some competitors will build or copy your website and put up a copy of your website on their domain name. This is NOT recommended. If you need a website to be changed for conversions, we can do that for you on your website. Putting all of your ad traffic on another domain is bad news and if you have someone currently doing that, give us a call right away so we can get you back on track. Putting traffic in other domains is always a bad idea, especially if you don’t own the domain. We will not at any point put your traffic on another website, it will only be on yours while we optimize, customize and report your campaign to you.
Get In Contact With Us Today To Increase Your Sales
Running a PPC ad campaign can be difficult to make sure everything is clicking right. We can set up your ads and monitor them so that even if you have a slow season you are consistently driving sales to your business. We are Google Adwords Certified and take pride in being able to help your business achieve results online. Take a peek at our Google Adwords Certification here: Google Adwords Certification.